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Written by Jason Frye   
Thursday, 19 February 2009 15:54

Build an Online Presence

We know the excitement of seeing your new site go online. You wait for the traffic to come pouring in. And you wait. And you wait. Until one day you realize your site has not picked up the traffic you expected. You may even question why you decided to build it in the first place. Before long, the site has taken backstage to other marketing campaigns. It's only when a customer stumbles on the site and reminds you of some outdated information there that you decide to put some more time and energy into the site.

If this sounds familiar, fear not. We can help you lift an old site out of the dust and make it shine. What's better, if you don't have a website we can divulge ways to get traffic, build your online presence, and receive traffic from the major search engines. 

Content is King

Most website convey some information to their customers. To create a viable presence online, for any type of business, several factors need to be considered. 

  • Who is the target audience?
  • How well do they know the product or service you provide?
  • Does your website communicate this information in a clear and concise manner? 

The content of your site should be easily accessible for the type of customers you target. Many local business owners cater information those who look for address information, store hours, pricing, and history of the establishment. What more can you offer? If you present this type of information in a quick to scan fashion, then your site serves it's purpose. However...

Many small businesses can create an online presence that positions them on a national level. Read our Reach Your Goals article to find out more about building a national or global business online. 

>> Contact CU Local Biz.com 

Last Updated on Tuesday, 30 June 2009 12:29